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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Social networks marketing - metrics and measurements
 Gleich, Viktor ; Pavlíček, Antonín (advisor) ; Malinová, Ludmila (referee)
Social networks marketing is used by many companies. Therefore it is important to apply metrics and measurements, to get a practical use. Then we should be able to set a good marketing plan and achieve better business results. There are many metrics available, therefore it's helpful to get familiar with them and choose the right ones which will bring us valuable information. Marketing is a process that should be completed by evaluation, according to predetermined metrics, and according to results appropriate steps are to be made. Metrics are an important point in this process, providing valuable feedback and beneficial advice.
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The Distribution Mapping Functions
 Jiřina, Marcel
The target of this study is to make clear the difference of the distribution mapping function introduced in 2003 and the classical notion of point processes theory, the counting function N, Ripley’s K-function, and other two distance functions, F and G-functions. We summarize here necessary starting points from the point process theory using the famous work by Baddeley, a two-volume book of Daley and Vere-Jones and short paper by Dixon. When dealing with the distribution mapping function we use up-to-date formulations used in various papers since 2003.
Fulltext: content.csg - Download fulltextPDF
Plný tet: v1222-15 - Download fulltextPDF
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